Link-in-bio + smart routing

One link.
Routed to the right place.

Send every visitor to the destination that actually fits them -- by country, device, or where they came from. One bio page, real analytics, and an API to build on.

Get started free See a live example

By countryBy deviceBy campaign

The right destination

How Routrly works

Create your page

Claim your username and add your links, avatar, and theme -- live at routrly.com/you.

Add routing rules

Set conditions on any link -- by country, device, or which campaign it came from.

Share one link

Every visitor lands on the destination that fits them. No more five links for five audiences.

Smart Links that route themselves

One link that sends visitors to different destinations by country, device type, or UTM source -- no more maintaining five separate links for five audiences.

By countryBy deviceBy campaignRight destination

One bio page, every link

A public page at your own username with your link list, avatar, and theme -- the classic link-in-bio, with QR codes generated for it automatically.

Analytics that separate real visitors from bots

Every click is classified -- known bots and abuse-pattern traffic are flagged separately from human clicks, so your numbers reflect real audience behavior.

Human trafficBot & abuse traffic

A/B test your destinations

Run an experiment across a Smart Link's variants and see which destination actually converts, backed by real click and conversion analytics.

Geo-blocking and deep linking

Allow- or block-list countries per Smart Link, and open your iOS or Android app directly instead of a mobile browser when one is installed.

API, webhooks, and custom domains

A real public API and outbound webhooks for your own integrations, plus the option to serve your bio page and Smart Links from your own domain.

POST /v1/webhooksGET /v1/smart-links

Start free, upgrade when you need more

Free

Everything you need to get a bio page and your first Smart Link live.

Up to 5 bio page links
Up to 3 routing rules per Smart Link
Analytics, QR codes, and geo-blocking included

Pro

One link.Routed to the right place.